Privacy Policy

Go Yacht LLC (“we,” “us,” “our,” or the “Company”) is a yacht charter operator licensed in the Emirate of Dubai, United Arab Emirates, providing bareboat and crewed yacht charter, event, and related marine hospitality services (the “Services”). We respect your privacy and are committed to protecting the personal data of our guests, charter clients, website visitors, and other individuals who interact with us.

This Privacy Policy (“Policy”) explains what personal data we collect, why we collect it, how we use, share, store, and protect it, and the rights available to you. It applies to personal data we process through:

● Our website, booking platform, and mobile communications;
● Charter bookings made directly, through brokers, travel agents, or online travel/charter marketplaces;
● Onboard operations, including guest manifests, and safety briefings; and
● Customer service, marketing, and after-charter communications.
● Go Yacht accepts enquiries and bookings from customers, guests, travel agencies, brokers, corporate clients, and other partners located both within and outside the United Arab Emirates. Accordingly, personal data may be collected from individuals in different countries and may be transferred to, accessed from, or processed in the UAE and other jurisdictions in connection with our Services
● This Policy applies to personal data collected directly from customers and guests and personal data received from third parties, including travel agencies, yacht brokers, corporate clients, event organisers, booking platforms, and other commercial partners.

This Policy is drafted in accordance with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (the “PDPL”), its Executive Regulation issued under Cabinet Decision No. 33 of 2024, and applicable guidance issued by the UAE Data Office. Where we process the personal data of individuals located outside the UAE, we also take into account applicable data protection and privacy laws and internationally recognised data protection principles, including, where applicable, the EU General Data Protection Regulation (GDPR) or other applicable local data protection laws. The applicability of such laws will depend on the nature of our activities, the location of the individual, and other relevant circumstances.

By providing personal data to us, or by using our Services, you acknowledge that you have read and understood this Policy. Where consent is the legal basis for processing, we will ask for it separately and it can be withdrawn at any time as described in Section 13.

Go Yacht LLC is the data controller responsible for your personal data under this Policy.
Our details are:

• Trade licence: 1556808
• Address: 501 Aspect Tower, Business Bay, Dubai, United Arab Emirates
• Data protection contact: info@goyacht.com

When you enquire about or book a charter, we typically collect:

Under the PDPL, we process your personal data only where we have a valid legal basis, which will be one or more of the following:

● Consent - for example, for marketing communications, which you may withdraw at any time;
● Performance of a contract - to process your booking, arrange your charter, and manage payment;
● Compliance with a legal obligation - including submission of guest manifests and identity documents to UAE port, coast guard, or immigration authorities;
● Legitimate interests - such as fraud prevention, vessel and guest safety, and improving our Services, balanced against your rights and interests; and
● Protection of vital interests - where necessary to protect the life, health, or safety of a guest or crew member in an emergency.
● Marketing - where applicable law requires consent for direct marketing, we will obtain the required consent before sending marketing communications. Where another lawful basis is permitted for a particular form of marketing, we may rely on that basis in accordance with applicable law. Individuals may withdraw consent or object to direct marketing at any time, subject to the provisions of applicable law.

We use personal data to:
● Process enquiries, quotations, and bookings, and manage charter contracts;
● Fulfil UAE legal and regulatory obligations, including port clearance, coast guard notifications, and immigration reporting;
● Operate the charter safely, including crew briefings, safety drills, and emergency response;
● Process payments, deposits, and refunds, and prevent fraud;
● Communicate with you about your booking, itinerary changes, weather advisories, or safety notices;
● Personalise your experience (catering, itinerary, celebrations) based on your preferences;
● Maintain customer and prospective customer information in our CRM systems and internal databases, including enquiry history, booking history, customer preferences, communications, and marketing preferences;
● Maintain customer relationships and facilitate repeat bookings and future enquiries;
● Where permitted by applicable law and subject to applicable consent or opt-out requirements, use relevant contact and customer relationship information for future marketing and promotional activities;
● Measure and analyse the effectiveness of our marketing communications and improve our Services and customer experience.
● Send you marketing communications about offers, new vessels, or events, where you have consented;
● Maintain business records, insurance claims, and legal defence where necessary;
● Improve our website, fleet, and Services through analytics.
● We will store customer contact, booking and preference information in our databases for future marketing and promotional activities, in line with marketing preferences.

Some of our service providers (for example, cloud hosting or payment processing platforms) may store or process personal data outside the UAE. Where we transfer personal data internationally, we do so in accordance with Articles 22 and 23 of the PDPL, which permit transfer where the destination country offers an adequate level of protection, or where appropriate safeguards are in place, such as standard contractual clauses, binding corporate rules, or your explicit consent. Because Go Yacht accepts enquiries and bookings from customers located both within and outside the UAE, personal data may be collected in one jurisdiction and processed or stored in another, including in the UAE. Personal data may also be processed by travel agencies, yacht brokers, booking platforms, payment providers, CRM providers, cloud-hosting providers, communications providers, and other service providers located in jurisdictions outside the UAE.

Our website uses cookies and similar technologies to operate the site, remember your preferences, measure performance, and - with your consent - deliver relevant marketing. You can manage or withdraw cookie consent at any time through our cookie banner or your browser settings. Disabling certain cookies may affect site functionality, such as the online booking form.

We retain personal data only for as long as necessary to fulfil the purposes described in this Policy, including to satisfy legal, accounting, insurance, or reporting requirements. As a general guide:
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● Booking and guest manifest records: retained for the period required by UAE maritime and immigration regulations, and thereafter as needed for insurance or legal claims;
● Payment records: retained in accordance with applicable financial and tax regulations;
● Marketing information and preferences: Retained for as long as necessary to administer marketing activities and maintain accurate marketing preferences and opt-out records, subject to applicable law. Where consent is the legal basis, we will respect withdrawal of consent.
● CRM and customer relationship information: Relevant customer and prospective customer information may be retained in our CRM systems and databases for as long as reasonably necessary for customer relationship management, repeat bookings, business administration, service improvement, and, where permitted by applicable law, future marketing activities.

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration, including encryption of sensitive data in transit and at rest, access controls, staff confidentiality obligations, and regular security reviews, consistent with Article 20 of the PDPL. In the event of a personal data breach likely to result in a risk to your rights, we will notify the UAE Data Office and affected individuals as required by the Executive Regulation. Access to customer, booking, CRM, and marketing databases is restricted to authorised personnel and service providers who require access for legitimate business purposes and are subject to appropriate confidentiality and security obligations.

Subject to the exceptions set out in the PDPL, you have the right to:
● Access the personal data we hold about you and request a copy;
● Rectify inaccurate or incomplete personal data;
● Erasure of your personal data, where there is no legal ground for us to continue processing it;
● Restrict processing in certain circumstances;
● Data portability, i.e., receive your data in a structured, commonly used format;
● Object to processing, including processing for direct marketing or automated decision-making;
● Withdraw consent at any time, without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact our data protection contact at info@goyacht.com. We will respond within the timeframe required by the PDPL and its Executive Regulation. We may need to verify your identity before actioning a request.

We may send marketing communications concerning Go Yacht's vessels, charter opportunities, special offers, events, promotions, and related Services by email, SMS, WhatsApp, telephone, or other communication channels where permitted by applicable law. Where applicable law requires consent for direct marketing, we will obtain the necessary consent before sending such communications. Where another lawful basis is permitted, we may rely on that basis in accordance with applicable law. We may retain relevant contact details, booking history, preferences, enquiry history, and marketing preferences in our CRM and customer databases for customer relationship management and, where permitted by applicable law, future marketing activities. You may opt out of marketing at any time by using the unsubscribe mechanism in our communications, replying “STOP” where supported, or contacting us at info@goyacht.com. Opting out of marketing will not affect communications that are necessary to administer an existing or prospective booking, contract, payment, safety matter, legal obligation, or other non-marketing purpose.

Our Services are intended for use by adults. Where children are included in a guest manifest, their personal data is provided and consented to by a parent or legal guardian and is used solely for booking, safety, and legal compliance purposes. We do not knowingly use children's personal data for direct marketing purposes.

Our Services may involve third-party booking platforms, travel agencies, yacht brokers, payment providers, CRM providers, communications platforms, analytics providers, and other service providers. These third parties may process personal data in accordance with their own privacy policies and their contractual arrangements with Go Yacht. Where a third party independently determines the purposes and means of processing your personal data, that third party may act as a separate data controller and its own privacy notice may apply.

We may update this Policy from time to time to reflect changes in our practices, Services, or legal requirements. The “Effective Date” at the top of this Policy indicates when it was last revised. Material changes will be notified through our website or by direct communication where appropriate.

If you have questions, concerns, or requests regarding this Policy or how we handle your personal data, please contact us:
• Email: info@goyacht.com
• Phone / WhatsApp: +971 54 249 4000
• Address: 501 Aspect Tower, Business Bay, Dubai, United Arab Emirates